SOFTWARE AG LAUNCHES “BILLION EURO BRAND”
Brand Relaunch
As the lead agency, Embassy developed the brand strategy, brand architecture and corporate identity for the Software AG relaunch. It implemented an internal campaign with intranet-based push communications and was responsible for a broad-based implementation of the design, including roll out in more than 70 countries and design and communication for the company’s presence at CeBit 2007.
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| Headquarters reception area | CeBit trade fair stand | Website |
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| Image brochure | Brand book | Style guide |
