Selected Projects
Bosch
Be Berlin
Deutsche Bank, CCA
MPREIS Supermärkte
Renault Germany
T-Com
Telekom Austria 1
University of Innsbruck
Wall AG
Veolia Wasser
1 für Wirz Identity
“How are new strategies made manifest in the day-to-day business of a company? Design, branding and communications are what create this link. Because seeing is understanding and a unique visual impression is a must if a company is to achieve a truly distinctive market position.”
KATRIN ANDROSCHIN
Managing Partner
Katrin Androschin, managing partner at Embassy, is an expert in corporate identity, corporate design and branding for international brands. She offers consultancy on marketing strategy issues, develops new brands and conceives and runs workshops on change processes within businesses. Her current projects include corporate design for Wall AG, the new brand campaign for Berlin (‘Be Berlin’), brand consultancy for T-Com Innovationsgesellschaft and corporate design projects for Renault Germany.
Teaching
Katrin Androschin has been a professor since 2002. Prior to 2008, she taught visual communication at the Free University of Bozen-Bolzano in Italy on a fixed-term professorial contract. From 2008 to 2010 she held the post of professor of corporate design and branding at the Berlin Technical College of Arts. Her teaching focus is the link between theory and practice in project-oriented teaching.
Digital signage project in collaboration with Wall AG
Wall AG digital brandscaping
Estonian Academy of Arts, Tallinn,
International guest tutor 2009/2010
Consultant for the state design education programme
in Latvia 2008
dizaina informācijas centrs
Johannes Gögele’s award-winning diploma thesis on the
Check and Ride avalanche tool, supervised by
Prof. Katrin Androschin, Free University of Bozen-Bolzano
www.ortovox.de
Snow Safety Design: "Ästhetisch sicher auf Pisten"
(Aesthetic safety on the piste, PDF), project description (PDF)
SPEECHES AND PRESENTATIONS
Speech on Employer branding and corporate history
Berliner Expertengespräch 2011, "Lateral thinking as a business strategy" Weberbank Berlin villa, organised by E&E Consultants mehr
‘Branding for Bandung as Creative City’: workshop and seminar
Bandung – Indonesia, July 6-10, 2009,
‘Branding in the 21st Century’ workshop
Euprio Conference, Aveiro, Portugal 2009
Estonian Academy of Arts, Tallinn
Open Lecture 2008
Conference Vai dizainam būt Latvijā?
(Should Design be in Latvia?), Riga 2008
Bauhaus Dessau presentation
http://dimensions-of.design.hs-anhalt.de
Volvo Ispo Sportsdesign Forum 2007
Speech and workshop
Default conference, Vienna, 2007
Keynote speech
Face to Face 2006 design conference
Austria – Germany
Speech
Jury member at Impulsprgramm Kreativwirtschaft, Austria 2005
(PDF)
Typo Berlin 2005 „Change“ conference
Speech
UNIVERSITY LINKS
Free University of
Bozen-Bolzano
www.unibz.it
Estonian Academy of Arts,
Guest lecturer
www.artun.ee
Istituto Superiore di Design Napoli,
Guest lecturer
www.isdnapoli.it
PUBLICATIONS AND PRESS
Austria’s Presse am Sonntag newspaper visits expat Austrians in their new countries of residence, Presse am Sonntag, June 21, 2009
Latvian Design Education Dizaina Studija
Brand Berlin Press review
Be Berlin
Tradition kommunizieren (Communicating Tradition)
Interview on branding
Typeradio podcast
Storytelling in design
Designers tell stories (PDF)
Snow safety design
Cool appeal to boarders (PDF)
Ski safety
more press reports
Further Links
designaustria
Tirol International
