katrin androschin

Selected Projects

Bosch
Be Berlin
Deutsche Bank, CCA
MPREIS Supermärkte
Renault Germany
T-Com
Telekom Austria 1
University of Innsbruck
Wall AG
Veolia Wasser


1 für Wirz Identity

“How are new strategies made manifest in the day-to-day business of a company? Design, branding and communications are what create this link. Because seeing is understanding and a unique visual impression is a must if a company is to achieve a truly distinctive market position.”

KATRIN ANDROSCHIN

Managing Partner

Katrin Androschin, managing partner at Embassy, is an expert in corporate identity, corporate design and branding for international brands. She offers consultancy on marketing strategy issues, develops new brands and conceives and runs workshops on change processes within businesses. Her current projects include corporate design for Wall AG, the new brand campaign for Berlin (‘Be Berlin’), brand consultancy for T-Com Innovationsgesellschaft and corporate design projects for Renault Germany.

Teaching

Katrin Androschin has been a professor since 2002. Prior to 2008, she taught visual communication at the Free University of Bozen-Bolzano in Italy on a fixed-term professorial contract. From 2008 to 2010 she held the post of professor of corporate design and branding at the Berlin Technical College of Arts. Her teaching focus is the link between theory and practice in project-oriented teaching.

Digital signage project in collaboration with Wall AG
Wall AG digital brandscaping

Estonian Academy of Arts, Tallinn,
International guest tutor 2009/2010

Consultant for the state design education programme
in Latvia 2008
dizaina informācijas centrs

Johannes Gögele’s award-winning diploma thesis on the
Check and Ride avalanche tool, supervised by
Prof. Katrin Androschin, Free University of Bozen-Bolzano 
www.ortovox.de

Snow Safety Design: "Ästhetisch sicher auf Pisten"
(Aesthetic safety on the piste, PDF)
, project description (PDF)

SPEECHES AND PRESENTATIONS

Speech on Employer branding and corporate history
Berliner Expertengespräch 2011, "Lateral thinking as a business strategy" Weberbank Berlin villa, organised by E&E Consultants mehr

‘Branding for Bandung as Creative City’: workshop and seminar
Bandung – Indonesia, July 6-10, 2009,
Goethe Institut Bandung

‘Branding in the 21st Century’ workshop
Euprio Conference, Aveiro, Portugal 2009

Estonian Academy of Arts, Tallinn 
Open Lecture 2008

Conference Vai dizainam būt Latvijā?
(Should Design be in Latvia?)
, Riga 2008

Bauhaus Dessau presentation
http://dimensions-of.design.hs-anhalt.de

Volvo Ispo Sportsdesign Forum 2007 
Speech and workshop

Default conference, Vienna, 2007
Keynote speech

Face to Face 2006 design conference  
Austria – Germany
Speech

Jury member at Impulsprgramm Kreativwirtschaft, Austria 2005
(PDF)

Typo Berlin 2005 „Change“ conference
Speech

 

 

 


  

UNIVERSITY LINKS

Free University of
Bozen-Bolzano
www.unibz.it

Estonian Academy of Arts,
Guest lecturer
www.artun.ee

Istituto Superiore di Design Napoli,
Guest lecturer 
www.isdnapoli.it

PUBLICATIONS AND PRESS

Austria’s Presse am Sonntag newspaper visits expat Austrians in their new countries of residence, Presse am Sonntag, June 21, 2009

Latvian Design Education Dizaina Studija

Brand Berlin Press review
Be Berlin

Tradition kommunizieren (Communicating Tradition)
Book chapter on historical communications more

Interview on branding 
Typeradio podcast

Storytelling in design
Designers tell stories (PDF)

Snow safety design
Cool appeal to boarders (PDF)

Ski safety
more press reports

 

Further Links

designaustria
Tirol International