Employer Branding

The objective of employer branding is to position a business as the employer of choice in its field of employment. Employer branding provides strategic impetus and relevant content across the whole of the human resources management activity cycle:

− Relevance: formulating value propositions and eliciting attention
− Recruiting: supporting the application process
− Retention: living your values, reinforcing loyalty
− Referral: managing context for recommendations (word of mouth)

Employer branding benefits from an interdisciplinary approach composed of analysis of the contextual environment, branding in harmony with the corporate brand and the evaluation and application of relevant media formats.

http://career.brahms.de/en

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